Rooted in the iconic designs from Gianni and Donatella Versace, Versace Jeans Couture represents a clash of worlds: casual wear and couture in a battle to produce a collection that is an elevation of streetwear, steeped in detail and stunning high fashion design.
“When creating the new collection for Versace Jeans Couture, I focused my attention on the juxtaposition of the apparently opposite world of denim and couture” “The idea I had in mind was to elevate streetwear not only of quality, but most importantly in creativity and details” Donatella Versace said in a statement.
Versace Jeans Couture is meant for people who know what they want, who own their style because they have a strong personality and a sense of individuality. Boys and girls who don’t want to be necessarily labelled in one way or another, but who want to be able to express themselves through their fashion choices.
The collection brings about many of the design elements from the Versace mainline, with a modern twist to its foundational spirit of contempt and exuberance, Versace Jeans Couture features trademark colour ways with contemporary motifs. Bringing about Haute Couture into the world of streetwear, the old and new diffusion line reinterprets the Italian fashion house’s world through a new generation’s perspective.
Resonate with this fashion extravaganza yet? Take a look at our Versace Jeans Couture selection here.Continue reading
Last May 2019, Distinqt welcomed Heart Evangelista-Escudero into the store where she filmed a special tour and gave her personal style tips.
Ever since Distinqt opened in 2017, Heart has created iconic pairings in Distinqt brands and is a perfect example of a woman with her own distinct fashion sense and identity.
You can view all her looks in Distinqt pieces here.
One year since the date of filming, we share some behind-the-scenes photos and insights on her day with the team.
Surrounded by a new set of faces (the retail and brand team, film crew) Heart greeted everyone warmly. With years of experience under her belt, introductions proceeded to filming in no time.
Take a peek at her Instagram feed, and you will realize that Heart loves animals.
Her dogs were all adopted from shelters. Heart’s adorable favorite, Panda, came with her to the filming, mingling with the crew and curiously sniffing around the shelves.
Heart’s relationship with fashion is evident in the way her fingers linger over the fabric of the clothing and her eyes light up when she talks about her favorite pieces.
With the influence of social media in directing relevant looks and trends, coming across someone who is unafraid to play with fashion and create her own style is refreshing.
Fun fact: she once met up for dinner with our buying team during Paris Fashion Week, and she still smiles about the whole experience until now.
Heart Evangelista-Escudero and her entire team were exceedingly accommodating and warm during the entire shooting process. You can watch the final video tour below.